System reveals shimmering blonde. Know the hair you have to get the hair you want. Your Hair's Starting Point: Color-Treated or Highlighted: When hair is color-treated, micro-scarring can occur on the outer layer. For blonde shades, this is one reason why your color can lose its luster or appear dull over time. Pantene Pro-V Innovation: Pantene's shampoo and conditioner system conditions to nourish your hair's unique structure, helping to reinforce it with what it needs to reveal shimmering blonde that has tone, depth and intensity. This non-color depositing formula works for all blonde shades. Made in USA of US and/or imported ingredients.