No artificial colors or flavors. 14 g of whole grains per serving (48 g of whole grains recommended daily). Gluten free. No artificial preservatives. Clearly this popcorn has been enlarged to show texture. The notorious little black bag of popcorn deliciousness. Air-popped popcorn tossed in delicious white cheddar cheese. It's okay to hug this bag. No one will judge. Guaranteed fresh. Until printed date. www.smartfoods.com. (at)smartfoodpopcorn. Facebook. Instagram. Questions or Comments? 1-888-924-5654. Weekdays 9:00am to 4:30pm central time.