The second generation. Fair Trade certified. USDA organic. Coffee roasted by our friends at Green Mountain Coffee. Throughout History, All Noble Acts Started with a Passion for Change: a desire to make our world a better place. But, as Nell Newman says, First, let's have a cup of coffee and dunk some cookies. And So a Family Secret is Revealed: All great performances start with the proper fuel. An inspiring brew, however, must be crafted with care and attention if its results are to be pure, fruitful, and world changing. Green Mountain Coffee and Newman's Own Organics have teamed up to put the power of Fair Trade in your hands. To dunk or not to dunk, the choice is yours. Either way, there's an excellent cup of coffee for you, the farmers, and the environment in your future. www.NewmansOwnOrganicsCoffee.com. www.Keurig.com/NOO. NASDAQ: GMCR. Certified organic by QAI. Great tasting coffee that happens to be organic! Some relationships are meant to happen. It seems only natural that two companies with a shared vision of a better world would unite to bring you exceptional coffee arid the chalice to make a difference. Fair trade organic coffee gives you great taste and the chance to make a real difference in the lives of coffee farmers around the world. Because farmers get a fair price for their crop, they are better able to take care of their land, their families, and themselves. Organic farming produces exceptional coffee without chemicals, so the only thing you'll find in your cup is naturally great taste. Made in USA.