For Color-Treated or Highlighted Redheads. Safeguards a redhead's ideal color, vibrancy and moisture as it gently cleanses without diminishing intensity. Locks in lively red tones and ignites blazing highlights - tempting you to flaunt your everlasting red. With Wild Strawberry and Ginger Extracts. Developed exclusively for redheads, the radiant red color-preserving system protects the pure intensity of red hair. Ideal for daily use on frequently colored red hair, radiant red Color Keep Anti-Fade Shampoo preserves fiery red tones - without adding or depositing color. This breakthrough moisturizing shampoo removes dulling residue while prolonging the intensity of your ideal red. Contains moisture-rich ingredients and anti-fading agents to gently cleanse hair while preserving precious red. Keeps color locked in while shampooing to help retain vibrant color with a smooth luxurious finish. Leaves hair soft and revitalized with blazing red shine. Designed to enhance brighter, vivid shades of red hair, this formula features Wild Strawberry and Ginger Extracts. Made in Canada.